about:

(I promise it’s just RBF)

Hi! I’m Alexandra, a UI/UX designer & researcher with a wide variety of expertise and a passion for new experiences. My passion, tenacity, and attention to detail are driving forces in my work, and I have both the knowledge to get the job done and the wisdom to ask questions when I don’t.

Outside of the office, you can find me at the gym, reading a book, or fighting my cat over laptop space.
(yes, he has thumbs)

Linkedin
email

performance reviews:

“Alexandra was highly professional and competent every single day of the co-op semester. She was always punctual, paid attention to details, and produced an incredible volume of quality work that far exceeded our expectations.”

promise other people like me too <3

“Alexandra was very easy to communicate with, she understood and asked questions when she didn't, she wasn't afraid to tackle hard problems to solve. She was extremely helpful in every project no matter how small or large the project was.”

“We appreciated [Alexandra’s] dedication, perseverance and design intuition that led to a really exciting and lovely work.”

experience:

  • July 2025 - Present | Cincinnati, OH

    • Faced low engagement and inconsistent design in a newsletter reaching 1.5M users; led a full redesign to enhance legibility, accessibility, and visual hierarchy resulting in improved user retention and content interaction.

    • Tasked with producing high-quality, platform-consistent visuals for FOX Sports events; delivered production-ready artwork across mobile, web, and living room apps, supporting real-time content delivery at national scale.

    • Led redesign of FOX Sports Press website, owning UX strategy, driving key UI decisions, and aligning teams across design and development, resulting in a streamlined user experience across front and back ends.

  • Aug. - Nov. 2024 | Fort Lauderdale, FL.

    • Used Figma and XD to rapidly prototype and iterate on both high-level concepts and detailed system elements, delivering over 400 refined, user-centric designs that accelerated development and improved team efficiency.

    • Developed interactive prototypes and high-fidelity mockups to present new design concepts to the team, with a focus on innovation and user-friendly design.

    • Volunteered to support design and back-end development teams, stepping in to resolve bottlenecks and maintain project momentum, ensuring consistent workflow and meeting 100% of delivery deadlines.

      Recognized by management for strong prototyping skills, responsiveness to feedback, and consistently meeting deadlines.

  • Jan. - May. 2024 | Erlanger, KY.

    • Collaborated with cross-functional teams to establish and maintain a packaging design language consistent with brand guidelines, resulting in more cohesive and efficient artwork creation across departments.

    • Designed and mocked up digital and physical packaging concepts, ensuring full compliance with design standards and system guidelines.

    Praised by management for agility in problem-solving, strong organizational abilities, and collaborative team-oriented approach.

  • Jan. - April 2022 & Sept. - Dec. 2022 | New Bremen, OH and Munich, Germany

    • Conducted autonomous quantitative and qualitative design research of 10 competitors to uncover key UI challenges and inform future design direction, providing actionable insights that led to an improvement in user interface functionality and efficiency in subsequent projects.

    • Conducted both field studies and remote research to evaluate product performance and identify areas for improvement, using this research to implement design adjustments that enhanced user satisfaction and resolved critical usability gaps. 

    • Collaborated with national and global teams to design and scale strategic, intuitive interfaces across three different platforms, ensuring consistent user experiences and improving cross-platform usability.

    Praised by management for communication, cultural sensitivity, and quality and volume of work.

  • Aug. 2020 - April 2021 | Cincinnati, OH.

    • Collaborated with diverse audiences and organizational levels while facing tight deadlines and evolving product requirements to design graphics that accurately represented each team. 

    • Managed design elements for various systems, ensuring scaling and consistency across all touchpoints, achieving a seamless user experience across platforms.